Project
A complete website revamp for Pivot Accounting, focused on creating a more engaging, personality led website that better reflected the business, its people and the collaborative way they work with clients.
Project Summary
Pivot Accounting approached Soup Digital looking for a complete revamp of their website.
The goal was not simply to redesign the site visually, but to create a more engaging platform that better reflected the personality of the business, the people behind it and the collaborative way they work with clients.
The project focused on improving the overall structure, messaging and presentation of the website so that it felt more aligned with the real experience clients receive when working with Pivot Accounting directly.
Through close collaboration, the final website became more than a standard business website. It became a platform that better communicates who Pivot Accounting are, what they value and how they support their clients.
The Situation
The existing website no longer reflected the business as clearly as it needed to.
Pivot Accounting wanted a website that felt more engaging, more personal and more representative of who they are as a business. The challenge was to move away from a standard, templated feel and create something that felt genuinely aligned with their personality, tone and client experience.
A key part of the project involved understanding the business properly before shaping the design and content direction. This helped ensure the website was not just visually improved, but also more meaningful, useful and reflective of the way Pivot Accounting works with clients.
Solutions & Improvements
A full redesign focused on creating a more engaging, modern and personality led website experience for Pivot Accounting.
The website content and page structure were refined to improve clarity, flow and user engagement across the site.
The project involved close collaboration to better understand the business, its values and how the website should represent the team.
The design direction focused on helping the website feel more aligned with Pivot Accounting’s approachable and people focused way of working.
The website was built with future updates, content management and long term maintainability in mind.
The Outcome
The final website gives Pivot Accounting a platform that feels more aligned with the personality, values and client experience behind the business.
Rather than feeling like a generic accountancy website, the new site better reflects the collaborative and approachable way Pivot Accounting works with clients.
The result is a stronger long term foundation for the business online, with clearer messaging, improved engagement and a website that genuinely represents who they are.
"Marcus took the time to get to know the business and understand who we were and what we were trying to achieve."
We cannot recommend Marcus at Soup Digital enough.
From the very first call, it felt like less of a new website project and more like a real collaboration. Marcus took the time to get to know the business and understand who we were and what we were trying to achieve. He made us think of things by asking thoughtful questions we hadn’t even considered ourselves and we really enjoyed the process as a result.
His attention to detail is unmatched and you can see just by all the little tweaks he made along the line, that he takes great pride in his work. He had lots of super helpful tips and tricks for us for creating content and images and now, not only does our website look great, but it actually reflects our business and what we’re all about.
If you’re looking for someone who will take the time to get to know you, doesn’t just generate a templated website for you but will create a website that truly fits, we’d 100% recommend working with Soup Digital. Thank you Marcus!
- KerryYou do not need to know the technical details. Tell me what is broken, slow, confusing or needing support, and I’ll come back with practical next steps.