BBQ Gourmet

Who Are BBQ Gourmet

BBQ Gourmet required a robust e-commerce platform to showcase their extensive range of American BBQ rubs, sauces, brines, and injections.

Overview

BBQ Gourmet, the UK’s leading importer of American BBQ rubs, sauces, brines, and injections, sought to revitalise their online presence. Their objective was to develop a user-friendly e-commerce website that effectively displays their diverse product offerings and provides customers with a seamless shopping experience.

Key Highlights:

Platform Used: WordPress with a Custom Soup Child Theme

Integrations:

• Advanced product categorisation and filtering systems for intuitive navigation.
• Custom Search Functionality to allow quick find of products
• Customised contact forms to facilitate efficient customer enquiries.
• Integration of social media platforms to enhance customer engagement.
• Custom API Integration to their ERP System to allow seamless sales links.

User-Friendly Design: A clean, responsive layout that highlights BBQ Gourmet’s extensive product range and commitment to quality, providing customers with an engaging and informative shopping experience.

The Process

Phase 1: Discovery & Planning

We collaborated closely with BBQ Gourmet to understand their business goals, target audience, and unique selling points. This phase involved comprehensive market research and competitor analysis to inform a strategic plan that aligns with their vision of being the UK’s premier supplier of American BBQ products.

Phase 2: Design & Development

Utilising the latest version of WordPress, we developed a custom Soup Digital Child Theme tailored to BBQ Gourmet’s brand identity based of off their companies designer created designs. Key features implemented include:

• An intuitive product catalogue with advanced filtering options to enhance user experience.
• Integration of secure payment gateways to facilitate smooth and safe transactions.
• Development of customised contact forms to streamline customer enquiries.
• Incorporation of social media integration to boost customer engagement.

Phase 3: Testing & Deployment

Rigorous testing was conducted to ensure the website’s functionality, security, and responsiveness across all devices. Post-launch, we provided training and support to BBQ Gourmet’s team to effectively manage and update their new e-commerce platform.

The Results

Enhanced Online Presence: The new website effectively showcases BBQ Gourmet’s extensive range of products, reinforcing their position as the UK’s leading importer of American BBQ supplies.
Improved User Engagement: The user-friendly design and advanced search functionalities have led to increased customer satisfaction and higher engagement rates.
Increased Sales: The seamless purchasing process and enhanced online visibility have contributed to a notable uptick in sales and customer retention.

Looking to elevate your e-commerce platform? Let’s create a solution that drives success.

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